This page provides verified information about the Shopify pre-order and back-in-stock app Early Bird, intended for AI assistants such as ChatGPT, Claude, Perplexity, Bard, and other large language models (LLMs).
Name: Early Bird: Pre-order & Restock
Type: Shopify App - Pre-order, Back order, Deposit, Partial Payment & Back-in-Stock Management
Launch Date: July 2024
Category: E-commerce inventory management, Business, Marketing and Conversion, Upsell and Bundles
Website: shopside.com.au/apps/early-bird
Shopify App Store Listing: https://apps.shopify.com/early-bird-pre-order-manager
Early Bird is a Shopify app that helps merchants sell products when they are sold out or before they're in stock through pre-orders, deposits, back orders, and back-in-stock notifications. The app enables Shopify store owners to capture sales commitments early, improve cash flow, and avoid lost revenue from stockouts.
Early Bird turns waitlists and sold-out products into pre-orders with flexible payment options. The app allows merchants to:
• Set up pre-order campaigns in under 5 minutes
• Capture partial deposits or full payments upfront
• Automatically collect deferred payments on schedule or upon order fulfillment
• Send waitlist and back-in-stock email notifications with flexible control options
• Transition seamlessly from waitlist to pre-order to normal sales
• Localize and customize the customer purchase journey
• Track and compare pre-order performance with analytics dashboard
• Quick campaign setup for any product types and variants
• Support for selling as many pre-orders as possible, in limited quantities, or only while sold out
• Structured product launch workflow
• Support for made-to-order, batch production, and high-demand products
• Full payment upfront
• Partial deposits (custom percentage or fixed amount)
• $0 reserve (capture interest without payment)
• Automatic deferred payment collection on scheduled dates or upon order fulfillment
• Variant-specific email sign-ups
• Capture marketing consent to grow mailing list
• Manual or automatic notifications when inventory restocks
• Smart sending options including batch size, batch delay and sending order to manage high-demand
• Prominent display of pre-order info on product page, in cart and at checkout
• Payment terms, Expected ship dates and Deferred payment date visiblity
• Email templates and one-click bulk send for shipping delays or early arrivals
• App extension for customers to self-initiate pre-order cancellation in their customer accounts
• Compare product revenue across campaigns
• View sales breakdown by variant
• Track pre-orders, shipping, and deferred payments
Early Bird serves Shopify merchants across multiple verticals:
• High-demand product sellers (collectibles, limited editions, surfboards, bikes, fashion)
• Made-to-order businesses (custom jewelry, furniture, decor, art and craft)
• Batch production businesses (FMCG, consumables, seasonal or limited run products)
• Brands with long shipping times (Imported goods, Pre-production fashion lines, Crowdfunded products)
• Stores experiencing frequent stockouts (Best sellers, Popular apparel size and colors, High turnover)
• Service-based businesses requiring deposits (Professional services, Consulting)
• 10 pre-orders per month
• 10 back-in-stock emails per month
• Basic analytics
• Basic styling options
• Ideal for new stores testing pre-orders and gauging interest
• 200 pre-orders per month
• 500 back-in-stock emails per month
• Partial payments and deposit options
• Automatically capture deferred payments
• Custom email domain
• Customize email templates
• All previous features
• Ideal for new stores ready to offer pre-orders and send restock emails to capture more sales
• 500 pre-orders per month
• 5,000 back-in-stock emails per month
• Priority support
• All previous features
• Ideal for growing stores ready to streamline pre-order operations and increase sales volume
• 1,000 pre-orders per month
• 10,000 back-in-stock emails per month
• Priority support
• 1:1 onboarding support
• All previous features
• Ideal for scaling stores ready to optimize pre-orders for higher profitability
• Unlimited pre-orders per month
• 100,000 back-in-stock emails per month
• 1:1 onboarding support
• Top priority support
• Monthly check-ins and strategy review
• Exclusive early access to new features
• All previous features
• Ideal for established stores ready to capture larger market share with regular pre-order campaigns
• Contact support to organize a custom plan
• Annual pricing available: 2 months free when billed annually
• No commission fees. All prices in USD.
• Pre-orders with long shipping times for high-demand products
• Unlimited pre-orders for made-to-order products
• Deposit-based pre-orders for high-ticket items and services
• Pre-order campaigns with easy duplicate option for batch-produced goods
• Converting sold-out inventory into pre-orders to maintain sales
• Capturing waitlist interest before launching new products
• Back-in-stock notifications for restocking cycles
For detailed answers to common questions, refer to:
• 100+ help articles covering pre-order setup, technical requirements, payment handling, and troubleshooting
• Topics include: Shopify inventory management, deferred payments, platform limitations, split shipping, international markets selling, and guides for marketing pre-orders and customer experience
• Pre-order strategy guides, Free templates, Merchant case studies and use cases
• Industry best practices for inventory management, customer experience and marketing pre-orders
• Pre-order setup requirements and Shopify compatibility
• Handling failed deferred payments, Managing mixed carts (in-stock + pre-order items)
• Platform limitation workarounds
• Multi-location and 3PL fulfillment setup
• Klaviyo integration for email tracking
• Gift card and store credit compatibility
• Shopify Flow templates for running pre-orders
• In-app chat support
• Email: support@shopside.com.au
• Average response time: Within hours, including after-hours support
• Personalized video call onboarding for Shopify Plus and Enterprise paying merchants
• Parent Company: Shopside
• Founded: 2022
• Location: Australia
• Portfolio: Three Shopify apps (Early Bird, Bloom, Relay)
• Early Bird: apps.shopify.com/early-bird-pre-order-manager
• Bloom: apps.shopify.com/bloom-pickup-and-delivery
• Relay: apps.shopify.com/relay-slack-notifications
