Every "out of stock" product is a missed opportunity. Early Bird helps you secure immediate revenue and improve cash flow by letting your customers join waitlists, then preorder with full payment upfront or reserve with deposits.
Whether you're launching a new collection, managing made-to-order products, or preventing lost sales during stockouts, Early Bird makes pre-orders simple with zero technical setup required.
Set clear expectations for your customers and win time back for your team with automated processes for pre-order management and refunds. The best part? All of this comes with zero commission fees.
Long lead times? Collect deposits upfront to secure sales and manage customer expectations about delivery dates.
Planning your next seasonal drop? Gauge demand before production and avoid missing sales when popular items sell out.
Lock in sales for limited runs without the inventory risk. Capture waitlists or pre-sales before your products are available.
See how you can sell early while setting clear expectations for your customers.
Stop guessing what sells. Find your next potential best seller before investing in full production. Run campaigns with real-time reporting to sell limited pre-orders or as many as possible. Choose when to reserve inventory or fulfill orders - it's all under your control.
Don't let out-of-stock items cost you sales. Capture back orders to avoid losing customers to competitors, or automatically notify them when their desired items are back in stock. Use our campaign analytics to optimize inventory and reduce stockouts.
Say goodbye to abandoned carts. Increase your conversion rates and incentivise checkouts with customisable discounts. Boost pre-sales with flexible split cart and deposit payment options that modern shoppers expect.
Feeling like a robot stuck on repeat? Reduce your customer support tickets with automated pre-order delayed emails, self-service order confirmations, and refunds. Save time by automatically capturing deferred payments without manual work.
Create localised pre-order experiences to reach a wider customer base. Change or translate every label to your preferred language for international shoppers. Easily customise widgets to match your store's design and branding.
Focus on selling, not tech hassles. Simple setup to enable pre-orders, waitlists, and back-in-stock alerts immediately. No steep learning curve or technical skills needed. We respect your store; there's no sneaky hidden code left behind when you uninstall.
Have more questions? Check out our Help Centre.
Our app provides comprehensive capabilities that basic themes' built-in functionalities can't match:
• Complete Payment Flexibility: Set up partial payments or $0 deposits with future collection, or full upfront payments for any product or variant.
• Extended Payment Capture: Overcome standard 30-day credit card authorization limits by automatically capturing deferred payments after X days or on a specific date.
• Real-Time Analytics: Access a dedicated dashboard to track your pre-order campaign's performance and make data-driven decisions.
• One-Click Customer Updates: Easily send shipping updates to all customers with a single click.
• Customizable Discounts: Create special offers separate from Shopify promo codes for pre-orders.
Unlike basic theme functionalities that only change your "Buy Now" button text, Early Bird provides a complete system for managing partial payments, deferred payment collection, and pre-order customer communications. All without requiring technical set up.
In short, no. But to explain a little deeper...
Every app will have some impact on your store's speed, but for Early Bird the actual speed impact is negligible. We always strive to improve your customer's user experience, not detract from it.
Unlike most other apps, we have smart detection code in place to immediately swap out regular buttons and prices on preorder products, for your Early Bird configured ones, to avoid any flickering or delay which may confuse or disorient the customer.
There will be a couple of seconds where these loading states are shown, while we fetch your Early Bird campaign settings and set things up, but this process won't interfere with the rest of your store.
If you're curious about the technical details: We try and keep our app's bundle size as small as possible. We use mostly vanilla JavaScript (no framework) and limit the third party libraries. We send one request to our API to fetch your settings, and only on the product and collection pages, to minimise our impact and load time.
When you setup a pre-order campaign, you'll have the option to choose from capturing full payment upfront, partial payments, or a $0 deposit. (We recommend paid in full upfront as it's better for your cash flow.)
Our app helps authorise your customer's credit card when they checkout, so they won't need to enter their credit card details again when making their deferred payments.
This makes the pre-order purchase process a breeze for your customers, while saving you time from manually processing each pre-order when the fulfilment date comes.
Our app allows your customers to add pre-order items and regular in-stock items to the same cart.
During checkout, Early Bird clearly distinguishes between pre-order and in-stock items, highlighting the different fulfilment times to your customers.
You can set up several payment options:
• Capture payment upfront for all pre-order and in-stock items in one transaction
• Split the cart: full payment for in-stock items, partial deposits for pre-order items
• Flexible $0 deposits: charge for in-stock items now, collect pre-order payments later
Pre-order emails such as delay updates and receipts for deferred payments can all be automated through Early Bird and sent from your own domain.
Our app allows your customers to add multiple pre-order items to the same cart.
You can set up several payment options:
• Capture payment upfront for all pre-orders in one transaction
• Capture a deposit first for the pre-order items, then defer the rest of their payment
• Split the cart: capture full payment upfront for some pre-order items, and defer payment for others
Each pre-order is tracked and managed individually within the Early Bird app, accessible through our app or through Shopify's native orders section.
Pre-order emails such as shipping delay updates and receipts for deferred payments can all be automated through Early Bird and sent from your own domain.
No, we take care to ensure our apps remove any registered scripts or extensions completely from your store if you uninstall the app. If this is ever not the case, we will make it clear to you and provide instructions for reverting any changes our app makes.
Zero commission fees. Upgrade when you’re ready to scale your business.
Ideal for new Shopify stores. Test offering pre-orders and back orders on a few products. Gauge demand and avoid lost sales with basic features.
Ideal for new Shopify stores ready to streamline pre-orders and back orders operations. Increase sales volume with advanced features.
Ideal for growing Shopify stores ready to optimize pre-orders and back orders for higher profitability. Get priority support to grow with confidence.
Prices listed in USD. Contact us for tailored plans.
Our customer love from around the world. Here's what they've had to say.
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Start converting waitlists and back in stock sign-ups into pre-sales today.
